Seven integrated disciplines covering the full lifecycle of a real estate asset — from strategy and valuation to structuring, marketing and long-term management.
Full oversight of real estate assets on behalf of owners, investors and institutions — protecting, enhancing and monetizing value over the asset's lifecycle. Includes performance monitoring, operational strategy, and stakeholder reporting.
Strategic and operational guidance across residential, commercial, hospitality, mixed-use, resort and large-scale land development — from concept and feasibility through delivery. Currently applied to the 250,000 m² Faraya mountain resort mandate.
Independent, senior-level advisory for private investors, family offices, developers and international organizations — combining local market intelligence with international standards.
Asset and portfolio valuation, underwriting and investment analysis — supported by our alliance with Century 21 Lebanon.
Positioning, go-to-market strategy and transaction execution for complex and high-value real estate mandates, strengthened by the market reach of our Century 21 Lebanon alliance.
Capital and investment structuring for cross-border transactions, distressed assets and complex ownership structures — including family-owned real estate portfolios.
Day-to-day and long-term management of individual properties and multi-asset portfolios, ensuring operational continuity and sustained value creation.
Resort Development · Land Development · Investment Structuring · Distressed Assets · Family-Owned Portfolios · Cross-Border Advisory
Through its alliance with Century 21 Lebanon, Prime Consult combines senior-level strategic advisory, valuation expertise, extensive market reach and transaction-execution capabilities, with particular emphasis on complex and high-value real estate mandates.
The alliance complements Prime Consult's independent advisory and asset management practice, supporting the assessment, positioning and execution of substantial real estate opportunities.
Current consulting activity is principally focused on Lebanon and Marbella, informed by Massaad Fares's professional experience across the United States, Europe and the Middle East.
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